Business English | Basics

This course aims to improve your Business English language skills by developing your vocabulary and reading skills and your understanding of tone, style and knowledge of communication methods. We'll also cover how these language skills can enhance audience analysis, business case analysis and basic business communication strategies. Skills learned in this course will often be referred to and needed to complete the speaking, writing and cross-cultural communications courses of this Specialization.

After completing this course, you will be able to:

- describe things and events in the context of Business English
- make requests in the context of Business English
- support arguments in the context of Business English
- use appropriate tone and style according to the context of Business English
- conduct an audience analysis
- match audience with the purpose and medium of communication
- analyse and summarise business data

9
درس
48
فایل

week1-Welcome to our Specialization

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Welcome to our course
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Introduction to our Specialization
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How this course is organized
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Learning how to learn
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Learning vocabulary
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The EGG

1.week2-Defining communication

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What is communication
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Communication channels
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Verbal & non-verbal communication
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the Mehrabian Myth

2.week2-Language

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Vocabulary List
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Describing things and events
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Peer review practice
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Giving explanations
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Role play- explanations
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Challenging grammar- modals
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More on modals
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What if- Using modals in conditional statements

1.week3-Styles of Business English

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Communication barriers
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Understanding genres
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Introduction to tone and style1.3Introduction to tone and style
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Formal and informal communication
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Directness of communication

2.week3-Language

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Vocabulary List
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Comparing and contrasting
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Role play- comparing and contrasting
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Challenging grammar- concern
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Are you concerned.docx
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Peer review practice

1.week4-Identify audiences and purpose

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Spoken vs. written communication
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Conducting an audience analysis
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Defining purpose for spoken and written communication
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Matching purpose, audience, medium, tone & style

2.week4-Language

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Vocabulary List
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Making polite requests
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Role play- making requests
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Challenging grammar- relative clauses
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More on relative clauses

1.week5-Business Cases

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Analyzing case studies
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Strategies for critical reading
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Strategies for Critical Reading
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Business case- Renewable energy and the hotel industry

2.week5-Language

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Vocabulary
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Supporting arguments
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Role play- supporting arguments
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Challenging grammar- quantifiers
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A few or a little
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More on quantifiers

مدرس دوره